Case study / Smoked restaurant · 2021

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A focused creative system built to make the brand distinct wherever it shows up.

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01 / Context

The brief,
made clear.

Project context and the core challenge will be added through Sanity Studio.

02 / The idea

One ownable idea should connect every expression—from the smallest screen to the largest physical space.

03 / Outcome

A system designed to move across formats without losing its signal.