Mohamed Design

Independent Art Director · Cairo / Worldwide

Quiet thinking.
Loud identities.

I build unmistakable brand identities for ambitious businesses—strategy, concept, and visual systems with nothing unnecessary left in.

See selected work ↓
Brand StrategyIdentity DesignArt Direction© 2026

01 / Selected work

Ideas in
the wild.

Identity systems, campaigns, experiences, and art direction built to stay coherent across every channel.

Main01View case study ↗

Fahdah Bakery

Brand Identity / Branding

Monarch project02View case study ↗

Monarch

Supplements / Brand identity

bellavera03View case study ↗

Bellavera

Cosmetics / Branding

Joudiah04View case study ↗

Al Joudiya

Resort / Branding

sautcher05View case study ↗

Sautcher

Smoked restaurant / Naming

dermark06View case study ↗

Dermark Group

Cosmetics & supplements / Branding

Redcap07View case study ↗

Redcap Branding

Brand Identity

02 / Approach

Less decoration. More identity.

I work where strategy meets form: finding the one idea a brand can own, then turning it into a flexible visual language. The result is distinctive at a glance and coherent over time.

  1. 01Find the signal

    Research, positioning, and the sharpest opportunity.

  2. 02Build the idea

    Concept-led routes with clear strategic logic.

  3. 03Make it work

    A practical identity system ready for real use.