Mohamed DesignCase study / Brand Identity · 2023
Fahdah Bakery
Fahdah Bakery is a street bakery — a mobile truck serving fresh-baked goods on the move. The brief called for an identity that reads instantly from across a busy street, holds up small on packaging, and feels warm and handmade without slipping into generic "artisan" clichés. The identity is built around [REPLACE — your actual concept, e.g. "a stamped, hand-drawn wordmark paired with a simple loaf mark that stays legible on a moving truck"]. The palette stays warm and appetite-led; the type is confident and friendly rather than precious — a brand you'd cross the street for. Delivered as a complete system: logo and mark, packaging across the range, and full truck livery — every element tuned to work in motion and at a glance.
01 / Context
The brief,
made clear.
Fahdah Bakery is a street bakery — a mobile truck serving fresh-baked goods on the move. The brief called for an identity that reads instantly from across a busy street, holds up small on packaging, and feels warm and handmade without slipping into generic "artisan" clichés. The identity is built around [REPLACE — your actual concept, e.g. "a stamped, hand-drawn wordmark paired with a simple loaf mark that stays legible on a moving truck"]. The palette stays warm and appetite-led; the type is confident and friendly rather than precious — a brand you'd cross the street for. Delivered as a complete system: logo and mark, packaging across the range, and full truck livery — every element tuned to work in motion and at a glance.
02 / The idea
One ownable idea should connect every expression—from the smallest screen to the largest physical space.
03 / Outcome